Is renewed for another four years of the sponsorship agreement between the FCA and the FIGC: the Fiat will be Top Partner and Official Car of the Blues until 2023.
The agreement envisages the supply of a fleet of Fiat cars, which will accompany the staff of the Italian Football Federation on the occasion of official games, in a friendly and withdrawals. In addition, the brand will take off on the uniforms in training camps and on the advertising space on the edge of the field. Further initiatives will involve the teams, from the national to the higher-representative for women and young people.
The baptism of the renewal took place on the occasion of the meeting between Italy and Bosnia and Herzegovina, valid for the qualifications to the European championship 2020. At the Allianz Stadium in Turin has taken place also the handshake between Gabriele Gravina, President of the FIGC, the coach Roberto Mancini, Christian Fiorio, Head of EMEA Brand Marketing & Communication, and Luca Napolitano, Head of EMEA Fiat & Abarth Brand.
The latter commented that “Fiat wants to get off the field in the first person to cheer for the team of all italians. Fiat and the FIGC have just turned 120 years old and continue to work together to tackle the challenges of the future and to continue to bring the Italy with success all over the world”.