Porsche: an online platform to create bespoke graphics

Owning a Porsche should be a unique experience (who writes, of course, has never had one), but the House of Stuttgart is investing so much to allow the future owners of one of the models of the Brand to build the custom car. Just think of the program Exclusive Manufaktur for the 911 or the recent configurator with augmented reality always dedicated to the flagship Porsche. The news, however, are not finished: in fact, Porsche has launched a new online platform to create your own livery on the measure. You want to know how it works? Read below.

Graphics for all tastes

The online configurator “Second Skin” allows you to draw liveries, custom and apply them to the vehicles. In addition to the classic graphics of racing cars that have made the history, it will be possible to be inspired by projects related to fashion and art. And there is even more: it will be possible to choose also the colors in the original Porsche that was previously not available. “Given that the segment of the livery it is a market that is very fragmented, we have created a partnership with “Second Skin” to ensure the quality and offer a comprehensive approach to finding a solution,” says Simon Weiss, head of the project, Porsche Digital. In this sense, customers select the model of the vehicle and the design independently or as part of a consultation to get a non-binding offer and complete the order online.

It starts from the 24 hours of Le Mans

To push this new initiative, Porsche will present at the 24 hours of Le Mans (in the program the weekend of 15 and 16 June) with a 911 RSR of Team Project-1 custom directly from “Second Skin”. The service will be available starting from July 2019 for all current Porsche models, but also vehicles of other automotive brands. The cost of a livery, complete vehicle start at around 4,000 euros.

La Porsche 911 RSR che correrà la 24 ore di Le Mans con grafica personalizzata

The Porsche 911 RSR that will race the 24 hours of Le Mans with custom graphics