THE TURNING point – the arrival of The suv Lamborghini Urus (photo below) did turn up their nose at the “purists” of the brand, but it is thanks to this model, if the house of the raging Bull has set a new sales record: in 2019 has delivered 8.205 cars, 43% more than 5.750 2018. Almost 5,000 were Lamborghini Urus, the 182% more than in 2018, while the supercar Aventador and Huracan have reached 1.104 and 2.139 specimens. The Huracán has surpassed 14.022 units of the Gallardo became Lamborghini’s best-selling than always, you succeed in half the time: 5 to 10 years.
THE USA’s FIRST MARKET – The Lamborghini has been able to grow in a way that is convincing in the areas of the world in which it operates, gaining 28% in Europe, Middle East and Africa, where it is carried to eur 3,206 units, but also reaching 2.836 specimens (45%) in the Americas and registering a more than 66% in the Asia-Pacific region, selling lire 2,162 car. The main market remains the United States, with 2.374 sales, ahead of China, Hong Kong and Macao (770 units), the United Kingdom (658 units, and Japan (641 units). In Italy it has sold 370 cars.
OPTIMISM FOR 2020 – The Lamborghini does not lose the optimism in the forecast of 2020, when he expects a new improvement of the sales, while warning that geopolitical uncertainty, the outcome of the u.s. presidential election and the challenge presented by the possible impact of tariff in Europe can affect the results.