The Seat confirms its business programs despite the 2020 is full of challenges to deal with. The House of Martorell, with its trademark sport Cupra, plans to launch between this year and the next five new models of electric and plug-in hybrids.
The second electric range. The offensive product, playing with the electric version of the city car Mii, will continue with the el-Born , and with the variants electrified the new Leon, which will be marketed under the brand Seat with the brand in the Cupra. There are plans for hybrid engines to Tarraco and to the Cupra Formentor. The Spanish House will carry forward its initiatives in urban mobility with the launch of an electric scooter and a new scooter battery.
Jump the two projects. Instead, they are skipped two projects followed from the former world number one, Luca De Meo, the next to take the helm of Renault. The responsibility for the development of a platform of electric modular vehicles of up to four metres in length, given a year ago by the mother-house at Volkswagen, back in Wolfsburg, even though the Seat will continue to work together with other brands of the German group. In addition, in the framework of a revision of the strategies of the German group, was deferred to the entrance of the Spanish brand in China: the Seat shall not enter into the shareholding structure of the JAC, Volkswagen, and only continued to collaborate in the areas of design and Research and Development.
A 2020 challenging. The two projects skipped fall into a broader review of the activities related to the need to prepare the company for a 2020 is full of challenges that are relevant: from Martorell cite the development of electrification, the targets for the reduction of emissions, new forms of mobility, the fight against climate change and a scenario that adverse macroeconomic, exacerbated by the impact of the coronavirus, which has led to the closure of factories and the use of in Spain to similar instruments of the cassa integrazione Italian. In addition, in some Countries such as the United Kingdom and Algeria, a number of uncertainties can make it difficult to the activity of the Spanish company. In the north african Country, for example, the regulatory changes introduced last year have pushed the Seat to stop the activities of the’system of Relizane. On the whole weighs, however, the shadow of the coronavirus. “The pandemic,” says the presidenteCarsten Isensee – does not allow any reliable estimate regarding the impact on the world economy and on the results in 2020. In this context, the application of measures to ensure the liquidity will be of the utmost importance for the whole duration of the crisis. When everything will be the past, priority will return to normal from the point of view of production and sales”.
A 2019 growth. The objective, therefore, it will be back on the path of growth and continuous record of commercial and financial of the last five years. In 2019, thanks to the range of Suv (Arona, Ateca and Tarraco accounted for 44% of the total volumes), deliveries, amounting to 574.078 cars, were up 10.9% and the revenue by 11.7% to reach 11,157 billion. The operating profit improved by 57,5% up to 352 million and net income of 17.5% to 346 million. Increasing the results of the investments, increased 3% to 1,259 billion, of which 705 million for research and development (+7,5%), and cash flows, of 56.2% to 1,092 billion. Beneficiaries are also 14.663 Spanish employees, who will receive a prize of 1.550 euro.
Grow exports and production. The Seat has seen positive performance also on the export front, arriving to weigh in to 81% on turnover and for approximately 3% on the export of Spain, and destined to grow further, in particular towards Latin America. Good also the production, up 12.1% to 592.019 unit. Currently, the models of the House, iberian come from the lines of Kvasiny and Mladá Boleslav (Czech Republic), Wolfsburg and Zwickau (Germany), Palmela (Portugal), Bratislava (Slovakia), and Martorell, where they were produced 500.005 cars (+5,4% on 2018), at the rate of 2,300 units per day and with a rate of capacity saturation of 90%.
Source: Quattroruote.en – Edited by Anthon K.