Seat and Cupra in Italy: we talk about it with Pierantonio Vianello

HOME COLLECTION – What are the strategies of the car manufacturers for the resumption of the sector? We talked about Pierantonio Vianello, who heads the brands Seat and Cupra in Italy. The Spanish group, after the reopening of the concessionaires, which took place on the 4th of may with the beginning of Phase 2), has decided to offer free pick up and delivery of the car, even for those who must carry out maintenance operations: a way to go against the customer and avoid movements that are not essential.

It is OBVIOUS – the reopening of The dealers has coincided with the arrival of the new Seat Leonis the best selling model of the Spanish house. To support sales, even in this period of limited economic, the Seat offers promotions to customers: Leon 1.0 TSI Style, in the construction of the first-level Style, from 19.500 instead 22.200 euro. Also, there are affordable offers for long term rental: with 4.300 euros in advance (but the customer can change the amount), Leon 1.0 TSI Style has a rate of 169 per month for 48 months.