Volkswagen – The brand, the chinese Jetta could reach other markets

The group Volkswagen could offer the brand in the Jetta outside of the chinese market. The indiscretion collection from foreign news agencies, stems from some statements of the president of the brand and of the group, FAW, Harald Mueller, who stressed that “the initial success (of Jetta, ndr) has attracted the interest of other markets in the universe Volkswagen”: active for just eight months, the brand has already been able to conquer 1% of the chinese market (81.000 cars sold). But a decision in this regard on the part of the House the mother may be dictated by the necessity to propose a list entry models from the competitive price to recover the loss of the emergency coronavirus. For the moment, the German group has not, however, provided detailed information on the possible strategy.

Three models for the chinese youth to the first purchase. In China, Volkswagen is inserted with the brand Jetta challenging local builders in a segment, one of the cars “low-cost”, which accounts for 30% of the market, and with 80% of the customers at their first purchase, while in the rest of the world may win acclaim from the segments and bands of different ages, thus risking to remove market share to other products and brands of the group, for example the Skoda. At the time, the Jetta offers in the price list sedan, VA3, and the suv VS5 and VS7.

Source: Quattroruote.en – Edited by Anthon K.