Summer To Remember (“a summer to remember”) is the campaign social launched by Fiat in the Usa in order to manifest the closeness of America to Italy and the rest of Europe. The initiative, which will be online until the end of September with the hashtag #AmericasEuroGetaway, entice motorists from Overseas to undertake an imaginary journey in Europe, despite the cancellation of the flights. The protagonist of this new communication campaign is the Fiat 500X, at the time the best selling car of the House in North America, where it is marketed only with engines Multiair and all-wheel drive. Although a model as iconic as the Fiat 500 has now said goodbye to the Usa with the stop of the production in the factory in Toluca, Mexico, there are still many fans of the brand to Turin from the other side of the Ocean.
Source: Quattroruote.en – Edited by Anthon K.